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Price comparison

Japan vs Thailand: which is cheaper to visit in 2026?

The same 29 everyday buys in Japan and Thailand, from a coffee to an airport taxi: what locals pay, what tourist spots charge, and where your money goes further.

Japan and Thailand side by side

The numbers that decide a trip, in one table. Money in USD, the local price underneath.

Side by side Japan Thailand
TruePrice Index
135 Pricey 17th most expensive of 60
70 Cheap 16th cheapest of 60 Cheaper
Tourist markup
Tourist prices are about 2.5× the fair price 21st lowest of 60
Tourist prices are about 3.0× the fair price 15th highest of 60
Fair day Two meals, a coffee, water, a beer, two transit rides and a short taxi ride. Accommodation is left out on purpose.
$32 ¥4,975
$19 ฿622 Cheaper
Tourist-trap day
$75 ¥11,900
$76 ฿2,555
Currency
Japanese yen (JPY) 1 USD = 157.8 JPY
Thai baht (THB) 1 USD = 33.56 THB

Item by item: all 29 fair prices

What locals pay in Japan and Thailand, item by item. Shown in USD at one daily rate so the two sides compare, with the local price underneath. Differences under 3% count as about the same.

24 of the 29 items cost less in Thailand.

Cheaper in Japan: 3. Cheaper in Thailand: 24. About the same: 2.
Cheaper side Bars share one scale per item, from zero to the higher fair price.
Food & drinks 8 prices
Cheaper in Japan: 2. Cheaper in Thailand: 6. About the same: 0.
  • Water 0.5 L

    Bottled, convenience store

    Japan: ≈ $0.63 – $0.95 ¥100 – ¥150
    Thailand: ≈ $0.21 – $0.45 ฿7 – ฿15
    59% cheaper in Thailand
  • Coffee (espresso)

    Cafe or street vendor

    Japan: ≈ $1.90 – $3.80 ¥300 – ¥600
    Thailand: ≈ $1.20 – $2.40 ฿40 – ฿80
    37% cheaper in Thailand
  • Local beer

    Draft, at bar or restaurant

    Japan: ≈ $3.20 – $5.70 ¥500 – ¥900
    Thailand: ≈ $1.80 – $3.60 ฿60 – ฿120
    40% cheaper in Thailand
  • Restaurant meal

    Tourist area, main course

    Japan: ≈ $6 – $16 ¥1,000 – ¥2,500
    Thailand: ≈ $4.50 – $12 ฿150 – ฿400
    26% cheaper in Thailand
  • Street food meal

    Local market or stand

    Japan: ≈ $3.20 – $6.30 ¥500 – ¥1,000
    Thailand: ≈ $1.20 – $2.40 ฿40 – ฿80
    62% cheaper in Thailand
  • Cocktail at bar

    Mixed drink, bar

    Japan: ≈ $3.20 – $9.50 ¥500 – ¥1,500
    Thailand: ≈ $4.50 – $8.90 ฿150 – ฿300
    6% cheaper in Japan
  • Bottle of wine (restaurant)

    House wine, restaurant

    Japan: ≈ $8 – $19 ¥1,200 – ¥3,000
    Thailand: ≈ $18 – $30 ฿600 – ฿1,000
    44% cheaper in Japan
  • Fresh juice

    Cafe or street stall

    Japan: ≈ $1.30 – $3.20 ¥200 – ¥500
    Thailand: ≈ $1.20 – $2.10 ฿40 – ฿70
    26% cheaper in Thailand
Transport 4 prices
Cheaper in Japan: 0. Cheaper in Thailand: 4. About the same: 0.
  • Airport taxi to center

    Standard route

    Japan: ≈ $44 – $160 ¥7,000 – ¥25,000
    Thailand: ≈ $9 – $15 ฿300 – ฿500
    88% cheaper in Thailand
  • City taxi 1 km

    Metered or typical fare

    Japan: ≈ $3.20 – $5.70 ¥500 – ¥900
    Thailand: ≈ $1 – $1.30 ฿35 – ฿45
    73% cheaper in Thailand
  • Public transit ticket

    Single ride

    Japan: ≈ $1 – $2.20 ¥160 – ¥350
    Thailand: ≈ $0.51 – $1.90 ฿17 – ฿65
    24% cheaper in Thailand
  • Private transfer (app)

    Grab / Bolt / Uber

    Japan: ≈ $13 – $32 ¥2,000 – ¥5,000
    Thailand: ≈ $1.50 – $6 ฿50 – ฿200
    83% cheaper in Thailand
Souvenirs 3 prices
Cheaper in Japan: 0. Cheaper in Thailand: 3. About the same: 0.
  • Fridge magnet

    Tourist shop

    Japan: ≈ $1.90 – $4.40 ¥300 – ¥700
    Thailand: ≈ $0.75 – $2.40 ฿25 – ฿80
    51% cheaper in Thailand
  • Printed T-shirt

    Tourist shop

    Japan: ≈ $10 – $19 ¥1,500 – ¥3,000
    Thailand: ≈ $3 – $6 ฿100 – ฿200
    69% cheaper in Thailand
  • Local handcraft

    Ceramics, textiles, etc.

    Japan: ≈ $10 – $44 ¥1,500 – ¥7,000
    Thailand: ≈ $6 – $15 ฿200 – ฿500
    61% cheaper in Thailand
Daily essentials 6 prices
Cheaper in Japan: 0. Cheaper in Thailand: 6. About the same: 0.
  • Tourist SIM card

    Data package

    Japan: ≈ $10 – $32 ¥1,650 – ¥5,000
    Thailand: ≈ $9 – $21 ฿299 – ฿699
    29% cheaper in Thailand
  • Sunscreen SPF50

    Pharmacy or shop

    Japan: ≈ $5.10 – $9.50 ¥800 – ¥1,500
    Thailand: ≈ $4.50 – $8.90 ฿150 – ฿300
    8% cheaper in Thailand
  • Water 1.5 L

    Supermarket

    Japan: ≈ $0.51 – $0.95 ¥80 – ¥150
    Thailand: ≈ $0.30 – $0.60 ฿10 – ฿20
    39% cheaper in Thailand
  • Cigarettes

    Pack of 20

    Japan: ≈ $3.50 – $4.10 ¥550 – ¥650
    Thailand: ≈ $3 – $4.20 ฿100 – ฿140
    6% cheaper in Thailand
  • Painkillers (paracetamol)

    Pack of 20 tablets

    Japan: ≈ $5.70 – $9.50 ¥900 – ¥1,500
    Thailand: ≈ $0.75 – $1.50 ฿25 – ฿50
    85% cheaper in Thailand
  • Mosquito repellent

    Spray or lotion

    Japan: ≈ $2.50 – $5.10 ¥400 – ¥800
    Thailand: ≈ $1 – $4.80 ฿35 – ฿160
    24% cheaper in Thailand
Services 4 prices
Cheaper in Japan: 0. Cheaper in Thailand: 4. About the same: 0.
  • Men's haircut

    Local barbershop

    Japan: ≈ $9 – $29 ¥1,350 – ¥4,500
    Thailand: ≈ $3 – $6 ฿100 – ฿200
    76% cheaper in Thailand
  • Laundry (per kg)

    Laundry service

    Japan: ≈ $1.90 – $6.30 ¥300 – ¥1,000
    Thailand: ≈ $1.20 – $3 ฿40 – ฿100
    49% cheaper in Thailand
  • Massage (1 hour)

    Standard full-body massage

    Japan: ≈ $25 – $51 ¥4,000 – ¥8,000
    Thailand: ≈ $6 – $12 ฿200 – ฿400
    76% cheaper in Thailand
  • Women's haircut

    Basic cut, salon

    Japan: ≈ $19 – $32 ¥3,000 – ¥5,000
    Thailand: ≈ $6 – $12 ฿200 – ฿400
    65% cheaper in Thailand
Attractions 4 prices
Cheaper in Japan: 1. Cheaper in Thailand: 1. About the same: 2.
  • Top museum / attraction

    Entrance ticket

    Japan: ≈ $6 – $13 ¥1,000 – ¥2,000
    Thailand: ≈ $3 – $8.90 ฿100 – ฿300
    37% cheaper in Thailand
  • Half-day group tour

    Organized excursion

    Japan: ≈ $32 – $76 ¥5,000 – ¥12,000
    Thailand: ≈ $36 – $75 ฿1,200 – ฿2,500
    About the same
  • Full-day group tour

    Organized excursion 6-8h

    Japan: ≈ $32 – $63 ¥5,000 – ¥10,000
    Thailand: ≈ $39 – $89 ฿1,300 – ฿3,000
    26% cheaper in Japan
  • Cooking class

    Local cuisine cooking class

    Japan: ≈ $25 – $51 ¥4,000 – ¥8,000
    Thailand: ≈ $27 – $48 ฿900 – ฿1,600
    About the same

Where tourists pay more

Tourist prices are about 3.0× the fair price in Thailand, against 2.5× in Japan.

The three buys where tourists overpay most in each country: tourist-trap price against the fair price, using the middle of each range.

Japan

Tourist markup Tourist prices are about 2.5× the fair price

21st lowest of 60

  1. 1 Laundry (per kg) Fair ¥300 – ¥1,000 Trap ¥2,000 – ¥7,000 Tourist prices are about 6.9× the fair price
  2. 2 Local handcraft Fair ¥1,500 – ¥7,000 Trap ¥10,000 – ¥25,000 Tourist prices are about 4.1× the fair price
  3. 3 Private transfer (app) Fair ¥2,000 – ¥5,000 Trap ¥7,000 – ¥18,000 Tourist prices are about 3.6× the fair price
All prices in Japan

Thailand

Tourist markup Tourist prices are about 3.0× the fair price

15th highest of 60

  1. 1 Restaurant meal Fair ฿150 – ฿400 Trap ฿600 – ฿2,500 Tourist prices are about 5.6× the fair price
  2. 2 City taxi 1 km Fair ฿35 – ฿45 Trap ฿150 – ฿300 Tourist prices are about 5.6× the fair price
  3. 3 Laundry (per kg) Fair ฿40 – ฿100 Trap ฿150 – ฿600 Tourist prices are about 5.4× the fair price
All prices in Thailand

Tipping in Japan and Thailand

What is expected in each country, so you neither stiff anyone nor overpay.

Japan

Tipping is considered rude in Japan, never tip in restaurants, taxis, or hotels. Exceptional service is simply the standard and staff may feel insulted by an offered tip.

Thailand

Round up the bill or leave 20-50 THB in restaurants. Massage therapists expect 50-100 THB tip.

Japan or Thailand: common questions

Is Thailand cheaper than Japan?

Yes. In Thailand you pay about 48% less than in Japan at fair prices. TruePrice Index: Japan 135, Thailand 70 (100 is the median of the 60 countries I track). 24 of the 29 items cost less in Thailand.

Which is cheaper for a week, Japan or Thailand?

A week is cheaper in Thailand: about $130 at fair prices, against $220 in Japan. That covers two meals, a coffee, water, a beer, two transit rides and a short taxi ride a day. Flights and accommodation are not included. At tourist-trap prices the same week runs about $530 in Japan and $535 in Thailand.

Where is food cheaper, in Japan or in Thailand?

In Thailand: food and drinks cost about 29% less there on average. A restaurant meal costs $6 –⁠ $16 in Japan and $4.50 –⁠ $12 in Thailand, street food $3.20 –⁠ $6.30 and $1.20 –⁠ $2.40.

Where do tourists overpay more, in Japan or in Thailand?

In Thailand: tourist prices there are about 3.0× the fair price on average, against 2.5× in Japan. The biggest gaps in Thailand: restaurant meal (5.6×), city taxi 1 km (5.6×), and laundry (5.4×).

Sources and method

Where these numbers come from, and how the comparison works.

Prices
Japan 22 verified and 7 estimatesThailand 19 verified and 10 estimates
Checked
Japan to Thailand to
Exchange rates
Japan 1 USD = 157.8 JPYThailand 1 USD = 33.56 THBRate as of
Cities
Japan Tokyo, Kyoto, Osaka, Hiroshima, Nara, Sapporo, Hakone, and NikkoThailand Bangkok, Chiang Mai, Phuket, Pattaya, Koh Samui, Krabi, and Ayutthaya
Page updated

How the comparison works

  • Item by item: the middle of each fair range, converted at one daily exchange rate. Differences under 3% count as about the same.
  • Overall: the TruePrice Index, all 29 fair prices against the median of 60 countries, averaged geometrically so no single item can swing it. Within 3% counts as about the same.
  • Tourist day: two meals, a coffee, water, a beer, two transit rides and a short taxi ride. Accommodation is left out on purpose: it swings too much with the season and the night of the week.
  • Fair price: what locals typically pay. Tourist-trap price: what tourists are commonly charged in tourist areas.
Full method: the TruePrice Index

How to cite

TruePrice, Japan vs Thailand, October 2026, truepriceapp.com/en/compare/japan-vs-thailand/

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